Dr. Anees Wajid Biography

Dr. Anees Wajid has PhD in Management Sciences (Marketing) from COMSATS University, Islamabad with research interests in service research and neuromarketing. He is the Cluster Head for the "Bio-metric Research for Business Studies" Cluster and runs the Neuroscience Lab for Sustainable Business Research at the Department of Management Sciences. Dr Anees teaches research methods, consumer behaviour, and integrated marketing communication at the bachelor's level. He has published in leading marketing journals like Retailing and Consumer Services, Journal of Business and Industrial Marketing, and Marketing Intelligence and Planning. He also provides training on marketing strategy and entrepreneurship in the industry and mentors the Entrepreneurship Society at the Department of Management Sciences.

Download CV

Academic Background

S.No	Degree Title	Institute	Degree Completion Year
1	PhD	COMSATS University, Islamabad	2022
2	MS (Management Sciences)	COMSATS University, Islamabad	2014
3	BBA	COMSATS University, Islamabad	2012

Publications

S.No	Publication Title	Authors	Action
1	Value co-creation through actor embeddedness and actor engagement. Marketing Intelligence & Planning, 37(3), 271-283.	Wajid, A., Raziq, M. M., Malik, O. F., Malik, S. A., & Khurshid, N. (2019).	Click to View
2	. The mediating role of transformational leadership in the relationship between cultural intelligence and employee voice behavior: A case of hotel employees. International Journal of Intercultural Relations, 69, 66-75.	Afsar, B., Shahjehan, A., Shah, S. I., & Wajid, A. (2019)	Click to View
3	Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements. Journal of retailing and consumer services, 59, 102373.	Wajid, A., Raziq, M. M., Ahmed, Q. M., & Ahmad, M. (2021).	Click to View
4	"A Meta-Analysis of Smartphone Addiction and Behavioral Outcomes." International Journal of Management Studies 28, no. 2 (2021): 103-125	Shahjehan, Asad, Syed Imad Shah, Javeria Andleeb Qureshi, and Anees Wajid.	Click to View
5	Linking Actor Roles with Role Readiness and Actor Engagement In An Entrepreneurial Service Context. In Academy of Management Proceedings (Vol. 2022, No. 1, p. 13885). Briarcliff Manor, NY 10510: Academy of Management.	Wajid, A., Raziq, M. M., & Sadiq Paracha, O.	Click to View
6	Co-creating organizational performance and project success through customer participation, requirement risk and knowledge integration: a multi-study evidence. Benchmarking: An International Journal	Tabassum, M., Raziq, M. M., Rice, J. L., Borini, F. M., & Wajid, A. (2023).	Click to View
7	Actor roles emergence through actor engagement: an SD logic perspective. Journal of Business & Industrial Marketing	Wajid, A., Paracha, O. S., & Raziq, M. M. (2023).	Click to View