Dr. Anees Wajid
Lecturer
Management Sciences
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Academic Credentials
PhD (Mgt Science/Marketing)
Management Sciences
Research Interests
Service Marketing, Service Management, Neuromarketing, Consumer Psychology, Marketing Theory
Focused scholarly work and supervision in service marketing, service management, neuromarketing, consumer psychology, marketing theory.
Research Publications
Value co-creation through actor embeddedness and actor engagement
Marketing Intelligence and Planning, 37 (3): 271–283.
Published: March 2019
The mediating role of transformational leadership in the relationship between cultural intelligence and employee voice behavior: A case of hotel employees
International Journal of Intercultural Relations, 69
Published: March 2019
Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements
Journal of Retailing and Consumer Services, 59
Published: March 2021
Teaching Courses
Introduction to Consumer Behavior
Department Course
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Research Methods
Department Course
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Integrated Marketing Communication
Department Course
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Principles of Marketing
Department Course
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Marketing Management
Department Course
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Marketing Research
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Neuromarketing Concepts and Cases
Department Course
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